Perk

​Client:

Brief:

Outcome:

Perk​

Create a campaign to relaunch Perk across Europe and the US. 

They are a brand that exists to help businesses banish 'shadow work' - the invisible, everyday tasks that slow them down. The aim is to get rid of the work behind the work, so that they can get on with the real work.

We created a global campaign built on the platform of historic near misses. The distraction of 'shadow work' led to historic figures miss their big breakthrough - but Perk is here to rectify that, so they can focus on the real work at hand.

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The campaign lived across a expansive DOOH and OOH run with a 30' TVC.

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Role: Creative and art director