Do You Speak Monzo?

Client:

Monzo

Brief:

Create a social campaign that brings the benefits of Monzo to Gen Z.

Outcome:

We created a modular campaign that was built around communication and connection. We wanted to show how Monzo has become a staple part of our audiences lives.

Made up of vignettes, that could be stitched together depending on the platform, each one features only one line of dialogue, where 'Monzo' is the verb.

The campaign lived across social.

Role: Creative

30s stitched advert

Six 15s vignettes

Statics

MONZO_GEN Z_SNACK_RUN_SOCIALS_1080_1920.png

MONZO_GEN Z_FESTIVAL_FEVER_SOCIALS_1200_1200.png

MONZO_GEN Z_MOVIE_DATE_SOCIALS_1200_1200.png

MONZO_GEN Z_MILK_RUN_SOCIALS_1200X1200.png

MONZO_GEN Z_FOOTBALL_TEAM_SOCIALS_1200X1200.png